FRIEND OF THE PORT IS A REGULAR FEATURE IN PORTVIEWS
The New York Shipping Association, Inc., (NYSA) rolled out the second phase of its "Delivering Prosperity" awareness campaign in Winter 2008. Now in its fourth year, the $1 million campaign highlights the benefits created by the diverse operations at the Port of New York and New Jersey. "In the past year we have made great progress in our efforts to educate the public about the contributions that the port makes to the regional economy: more jobs, increased competitiveness and lower prices on goods are among the many benefits that come with a robust and economically sound port," said Frank M. McDonough, President, NYSA." All told in 2007, NYSA ads resulted in over 120 million impressions, a 33 percent increase over 2006. The association anticipates even stronger results this year.
Beverly Fedorko, Director of External Affairs, noted this year NYSA is strengthening its efforts to reach New York legislators and business executives by increasing its visibility in the New York media markets such as CBS News Radio, City Hall News, Empire State Report, Legislative Gazette, Buffalo Business First, Albany Times Union and Crain's NY. Additionally, NYSA will place advertising in regional editions of Time, Newsweek, Sports Illustrated, Forbes, Fortune, Money, Inc., US News and World Report. In New Jersey, NYSA will advertise on www.politickernj.com, www.njbmagazine.com, radio station 101.5 and the Millennium News Network, as well as on transit cards on NJ Transit, PATH and the Staten Island Ferry. Billboards have been placed on I-787 in Albany, the NJ Turnpike and the Outerbridge Crossing.
The 2008 campaign highlights well-known products that come through our port including Shop Rite/Wakefern Foods, Prince Sports, Xerox, Welch's and Saratoga Spring Water.
Another element of the campaign was development of the www.deliveringprosperity.com Web site that provides visitors with an opportunity to learn more about the port and the people who operate it. Visitors can also listen to the radio advertisements and see the commercial that appears on New Jersey Network Public Television (NJN).
New York Shipping Association is made up of more than 50 organizations ranging from ocean cargo carriers to terminal operators, stevedores and marine-related businesses that operate the vessels, move the cargo, train and employ the laborers, provide and maintain the equipment. These businesses helped move more than $166 billion in products to and from the largest and richest consumer market in the world. This nonprofit organization hires, trains and dispatches our port's labor, and it represents the interests of its members in maximizing the efficiency, cost competitiveness, safety and quality of marine cargo operations in the Port of New York and New Jersey.