THE PORT AUTHORITY OF NY & NJ
Press Release Article
PATH CUSTOMERS TO GET UP-TO-THE-MINUTE TRAIN INFORMATION, TV NEWS, ENTERTAINMENT AND WEATHER UNDER DEAL REACHED WITH NBC UNIVERSAL
Date: Aug 16, 2007
Press Release Number: 67-2007
The Port Authority’s PATH customers soon will get up-to-the-minute train arrival and departure information on PATH platforms and on PATH trains, and digitally transmitted local news and entertainment from WNBC and NBC Universal while en route to their destinations under an agreement reached between the bistate agency, NBC Universal and JC Decaux, N.A.
Each of the 340 rail cars in PATH’s new fleet will feature eight TV screens. The cars currently are under construction, and will be phased into the system starting in 2008 and continuing through 2011. The new monitors will be installed on PATH platforms beginning in 2008.
The Port Authority also will have the ability to override regular scheduled programming on station platforms to broadcast emergency information to customers.
Port Authority Chairman Anthony R. Coscia said, “This agreement provides an important service to our customers at no cost to the agency. It’s a model agreement for advancing customer service goals by leveraging the marketing potential of one of our facilities.”
Port Authority Executive Director Anthony E. Shorris said, “Getting the most up-to-date information to passengers is critical to the successful operation of any transportation network. Our PATH customers understand disruptions and service changes do occur, but they want to be updated so they can make decisions about their commute.”
President of NBC Universal Television Stations John Wallace said, “We’re extremely pleased to join forces with the Port Authority to provide relevant local news and information to millions of PATH commuters. This deal is the latest in our continuing effort to expand our local presence in the out-of-home television market, offering our viewers relevant information in a way that best suits their busy lifestyles and our advertisers the opportunity to reach a new and targeted audience of consumers.”
Under the agreement, NBC will serve as a subcontractor to JC Decaux, which was hired by the Port Authority in July 2005 to provide a broad range of advertising, news media, specialty media and other related revenue opportunities for the bistate agency.
The Port Authority of New York and New Jersey operates many of the busiest and most important transportation links in the region. They include John F. Kennedy International, Newark Liberty International, LaGuardia and Teterboro airports; AirTrain JFK and AirTrain Newark; the George Washington Bridge and Bus Station; the Lincoln and Holland tunnels; the three bridges between Staten Island and New Jersey; the PATH (Port Authority Trans-Hudson) rapid-transit system; the Port Authority-Downtown Manhattan Heliport; Port Newark; the Elizabeth-Port Authority Marine Terminal; the Howland Hook Marine Terminal on Staten Island; the Brooklyn Piers/Red Hook Container Terminal; and the Port Authority Bus Terminal in midtown Manhattan. The agency also owns the 16-acre World Trade Center site in Lower Manhattan.