Date: May 04, 2005
Press Release Number: 50-2005
In an effort to raise revenue to help pay for important transportation projects and to bring creative and innovative advertising concepts to its world-renowned airports, tunnels, bridges, bus terminals and PATH rapid-transit system, the Port Authority is seeking proposals from advertising, sales, marketing and sponsorship agencies to expand its advertising revenue program into new and nontraditional media.
The bistate agency today began a nationwide call for small, medium, large, new and established firms to respond to two Requests for Proposals designed to generate more revenue from nontoll and fare sources. One seeks qualified firms to provide outdoor advertising and other nontraditional advertising concepts. The other seeks firms interested in soliciting sponsorships for Port Authority and PATH facilities. Proposals are due in mid-June.
The sponsorship proposals are unlimited, and could include naming rights and sponsorships of facilities and information centers and kiosks, as well as more traditional methods of advertising, such as electronic signage and building wraps. Sponsorships also can be for services, such as the Port Authority’s SmartLink card – a smart card that passengers can use later this year on the agency’s PATH system.
Port Authority Chairman Anthony R. Coscia said, “As we move ahead with our 10-year strategic plan, we need to find new and innovative ways to help pay for some of the ambitious improvements we believe must be made to our world-class transportation system. These improvements could include a new rail tunnel under the Hudson River, a new Goethals Bridge, and redeveloped terminals at our airports. Our facilities have value in the advertising world and it is only natural that we seek creative methods to implement cutting-edge marketing concepts at our facilities.”
Port Authority Vice Chairman Charles A. Gargano said, “Each year, we serve approximately 450 million customers at our airports, tunnels, bridges, bus terminals and PATH rapid-transit rail system. This is a very attractive opportunity for advertisers and sponsors who are looking for new ways to provide potential venues for their products and services and convey their messages to millions of people. By tapping into these revenue sources, we can help fund major transportation projects without relying strictly on revenues we generate from tolls and fares.”
Port Authority Executive Director Kenneth J. Ringler Jr. said, “The proposals we receive will give us a clear understanding of the level of revenue we can generate to sustain our extensive plans to upgrade the region’s airports, seaport, tunnels, bridges and PATH system. All proposals will be carefully considered on a case-by-case basis. We want to make sure all advertising and sponsorship plans are appropriate for a public agency while enhancing the customer’s experience at our facilities. Companies may be interested in sponsoring PATH or AirTrain stations, rail cars or visitor centers at the airports.”
The Port Authority of New York and New Jersey operates many of the busiest and most important transportation links in the region. They include John F. Kennedy International, Newark Liberty International, LaGuardia and Teterboro airports; AirTrain JFK and AirTrain Newark; the George Washington Bridge and Bus Station; the Lincoln and Holland tunnels; the three bridges between Staten Island and New Jersey; the PATH (Port Authority Trans-Hudson) rapid-transit rail system; the Port Authority-Downtown Manhattan Heliport; Port Newark; the Elizabeth-Port Authority Marine Terminal; the New York Container Terminal on Staten Island; the Brooklyn Piers/Red Hook Container Terminal; and the Port Authority Bus Terminal in midtown Manhattan. The agency also owns the 16-acre World Trade Center site in Lower Manhattan.
The Port Authority is financially self-supporting and receives no tax revenue from either state.