Date:  Jun 06, 2019

Press Release Number:  86


LIVING RICE PADDY EXHIBIT TO GROW ON WORLD TRADE CENTER CAMPUS IN HEART OF LOWER MANHATTAN

Installation by LUCKYRICE continues Port Authority’s initiatives to transform the World Trade Center into a dynamic community public space
LuckyRice logo
The Port Authority and LUCKYRICE today announced the installation of the most recent community-oriented public activation on the World Trade Center campus – a living, growing Rice Paddy. The unique installation was unveiled today on the Oculus Plaza and will run through the Harvest Moon Festival in late September, reaching more than 250,000 global tourists, workers and local residents daily.

The 16-acre World Trade Center campus, in addition to being the home of the 9/11 National Memorial and Museum, today supports more than 35,000 office workers in three completed towers and attracts millions of international visitors who pass through the Oculus and the surrounding pedestrian plazas that have opened in the past year.

LUCKYRICE, a lifestyle brand founded by acclaimed entrepreneur and media personality Danielle Chang a decade ago in New York, is widely credited with bringing Asian culture to the forefront of global discussions through the lens of food. In a tribute to the iconic World Trade Center campus, LUCKYRICE selected the Rice Paddy, which is symbolic for remembrance and renewal for this installation.

“The Port Authority has invested billions of dollars rebuilding this sacred site and takes its continuing stewardship of the nearly completed campus very seriously,” said Port Authority Chairman Kevin O’Toole. “We welcome unique displays and activities to this campus such as LUCKYRICE that will provide the downtown community and those who work here with a family-friendly environment that will be a dynamic destination for tourists from around the world.”

“This unique rice paddy installation celebrates a food staple embedded in cultures around the globe,” said Port Authority Executive Director Rick Cotton. “This display is perfectly suited to the World Trade Center which, both by its name and its heritage, seeks to celebrate and support global diversity. We are pleased to partner with Lucky Rice to showcase this display, which continues our ongoing initiatives to transform the campus into a hub of vibrant community activities and create a year-round engaging and appealing customer experience.”

“Rice paddies are a common sight in Asia, yet foreign to many New Yorkers. Our public art installation follows small rice seedlings as they go through the life-giving transformation that feeds much of the planet, and that symbolizes luck, fortune, fertility and global connections through culture and food,” said Danielle Chang, founder and CEO of LUCKYRICE and host of LUCKY CHOW.

Rice Paddies carry universal resonance by elevating a humble grain of rice into a bold and visually arresting statement that celebrates Asian heritages and the significance of the world’s most widely consumed food source grown in the heart of New York City. Rice feeds two-thirds of the world and forms the foundation for Asian culinary culture. Rice varieties for this initiative hail from Italy (Purple Jamon Upland Rice), Japan (Yukikihari Lowland Rice), Madagascar (Mamoriaka Upland Rice), Uzbekistan (Amaura Upland Rice), and America with origins in Africa and Indonesia (Carolina Gold Rice).

Produced by a team of local and multicultural New Yorkers and minority, women-owned businesses, the Rice Paddy was specifically designed to foster community engagement. Port Authority employees, local charitable organizations, schools and local residents are invited to take part in the growing and harvesting of the rice. School tours, culinary demonstrations, and multicultural public art talks will all be a part of the public programming offered to the community during the rice growing phase from June through late September, culminating in the LUCKYRICE Grand Feast on September 28 where dozens of chefs will gather to create dishes that are an homage to rice. The three-tiered Rice Paddy, crafted from sustainable materials and eco-friendly practices, will offer ample seating to the public and help further efforts to elicit connection

The Rice Paddy installation is the most recent community activation to be staged on the World Trade Center as part of the Port Authority’s long-term strategy to provide diverse, exciting cultural, educational and entertaining programming on the site. Following the opening of Tower 3 a year ago this month, the Port Authority has taken an aggressive approach to opening long-shuttered streets to pedestrian traffic and filling the site with a continuous flow of special events and programming to engage the community, as well as those who visit or work at the site.

Earlier this year, the Port Authority hosted the first-ever Lunar New Year event in the Oculus, which showcased Asian cultural activities over several days. In April, Smorgasburg – the largest outdoor weekly food market in the United States – began a weekly activation every Friday at the site through October 25. And this summer, the Port Authority will soon unveil a series of activities on the site, including outdoor movies, Pride Month events, block parties and the return of the outdoor Farmer’s Market.

Last month, the Port Authority installed the final piece of steel in an area in the northeast corner of the site that will become the home of the Ronald O. Perelman Performing Arts Center, which is now under construction. And on May 30, the 9/11 Memorial and Museum opened a new section of the Memorial Plaza, called the Memorial Glade, which honors the hundreds of rescue and recovery workers who served on the site in the months following 9/11.

The Lucky Rice Paddy unveiled today was the product of a world class team, inclusive of artist Warren King, rice farmer Nick Storrs, architect Marianne Hyde of ZH Architects, NY Sunworks and students at City as School, the production team at production glue, digital fabrication company Digifabshop, and the engineers at Fast+Epp. The project is brought to life through partnerships with Zojirushi America, East West Bank, ASE Cultural Foundation, Transit Wireless, Confucius Institute at China Institute, GrowNYC, and Pearl River Mart. More information on programming and events around this installation will be released on LUCKYRICE’s website at www.luckyrice.com.

Please see attached renderings of the installation.

Contact:
The Port Authority of New York and New Jersey
212-435-7777

About LUCKYRICE
LUCKYRICE is a lifestyle brand that celebrates Asian culture through the lens of food. LUCKY CHOW is a 501(c)(3) not-for-profit, multimedia organization that explores and celebrates Asian cuisine while building greater awareness and understanding of Asian culture.

About Port Authority of New York and New Jersey
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit. For more information, please visit http://www.panynj.gov.